Social Media Optimization is also known as SMO or social SEO. It is another major advanced aspect of digital marketing. SMO is the standardization of social media activities and is the most attentive method of attracting target audiences to website content. SMO is one of most commonly used online methods of website optimization. SMO Services are in many ways linked as an approach to viral marketing where word of mouth is formed not through friends or family but via use of advanced networking techniques in social bookmarking, video and photo sharing websites. SMO is considered as an essential part of Online Reputation Management (ORM) or Search Engine Reputation Management (SERM) strategy for company or individuals who care about their online existence. SMO services are more or less similar to WEB 2.0 which takes benefits of all the great interactive tools such as LinkedIn, Facebook, Twitter and blogging.